Pillars of Sustainability

Who we are?

Vancouver’s only Marathon event is wholly organized by the Vancouver International Marathon Society RUNVAN®, a non-profit, volunteer-run organization. The Society relies on a dedicated group of volunteer Board of Directors and over 4,000 invaluable volunteers with a passion for running, commitment to healthy living, and desire to showcase the beauty of Vancouver, Canada.
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Why we do it?

Mission

Deliver premiere running events that inspire active lifestyles and invite the world to experience Vancouver.

Vision

Be a top destination marathon and home of the best running events in Canada.

More than just a race

Vancouver’s only Marathon event has a well-earned, world-class reputation, driving high tourism value for the Province of British Columbia. The event showcases Vancouver, BC, while delivering remarkable experiences for travelers from across the globe. Runners from nearly 65 countries now annually join.

The event has expanded over the years to includes races for everyone, highlighted by the Marathon, a fast Half Marathon, 8KM race and Kids Run. And some of the key components that are part of the BMO Vancouver Marathon program are distinctively outside of the run itself.

RUNVAN® offers a number of free initiatives for the general public, including Block Parties, a Street Festival, free Health, Sports & Lifestyle Expo, a RUN4HOPE Charity Program, and many more unique initiatives to help inspire active lifestyles and make sport more accessible to those who may face financial barriers to participating.

Vancouver’s only Marathon is more than just a race. The Society brings together diverse groups in a celebration of community, sport, and healthy, active living.


How we do it?

With your support as runners, sponsors and contributors, we’re able to create memorable and safe race experiences. You have told us to build a world-class event, and it is our goal to strive towards this goal while creating a sustainable event.

Economic health is obviously important for long-term event sustainability. RUNVAN® carefully manages revenues and expenses to ensure they are deployed in the most effective and efficient manner. Our volunteer Finance Committee oversees the financial performance of the organization, while our volunteer Board of Directors carries the overall fiduciary responsibility of the organization. Your entry fees are directed back into the race itself.

Covering Costs

Wholly organized by the local non-profit Vancouver International Marathon Society, RUNVAN® pays for all traffic management plans and traffic personnel, plus covers staffing costs required to offset the additional Vancouver Police Department and Park Rangers employed on race day.

To keep the event green and allow runners to travel conveniently, the non-profit also purchases transit passes and shuttles from Translink as a value-add for runners. RUNVAN® further offsets the costs of re-routes and additional operational costs incurred by Translink on race day.

RUNVAN® covers race day medical and emergency personnel, plus equipment and entertainment, supplies and city services like police officers, fire officials, engineering support and sanitation services.

RUNVAN® also invests in volunteer engagement, which is at core of the organization. Founded by, governed by, and supported by volunteers, the Society remains one of the few non-profits, volunteer-based organizations left in the sector. Nearly 4,000 volunteers annually contribute over 16,000 person hours.

As a local non-profit, RUNVAN® is also proud to invite the general public to a number of free events Marathon weekend, including to the free Health, Sports & Lifestyle Expo with 120+ exhibitors. The Society also organizes a free Street Festival and various Block Parties on Race Day for the general public.

In addition to attracting international runners, RUNVAN® is engaged locally, investing in numerous charitable causes and community outreach initiatives.

The Society supports aspiring Elite Athletes and makes sport more accessible to those who may face financial barriers to participating.

RUNVAN® offers free youth running clinics with a focus on creating fun, social running experiences for youth, plus special discounted race entry for youth, students and seniors. The non-profit further supports those who may face financial barriers to participation, including donation of clothing.

Through the RUN4HOPE Charity program, the event has helped runners raise over $15 million for charity since 1996.

Vancouver’s only Marathon is more than just a race. The Society brings together diverse groups in a celebration of community, sport, and healthy, active living.

Overall the Marathon event promotes a green message that has helped to achieve an overall event waste diversion of 98%.

Source of Funding

  • 63% Participants
  • 24% Sponsorships
  • 7% Grants or other
  • 6% Expo

Expenses

  • 32% RUNNER EXPERIENCE
    Runner shirts, food, medals, bibs, and timing; elite athlete support and prizing; course signs, sound, and entertainment including new block parties; medical and emergency personnel and equipment
  • 17% MARKETING
    Race communications including sophisticated digital marketing to help attract runners from nearly 65 countries annually. Vancouver’s only Marathon is the largest Marathon race now in all of Canada!
  • 15% TRAFFIC MANAGEMENT
    Traffic management plans and traffic personnel to cover road detours; transit plans and passes; city services like police officers, fire officials, engineering support and sanitation services
  • 11% OPERATIONS
    Supplies like toilets, tents, water, safety cones, and course markers to outfit the Marathon, Half Marathon, and all races!
  • 10% ADMIN
    Warehousing, technology, insurance, accounting, legal, utilities, and our small events team supporting the local non-profit RUNVAN®
  • 9% VOLUNTEER RECOGNITION
    Volunteer training, shirts, and food, helping to support nearly 4,000 volunteers annually
  • 6% EXPO
    Covering the free Health, Sports and Lifestyle Expo which is free and open to the general public to help inspire healthy, active lifestyles
BMO Vancouver Marathon Cost Analysis Chart
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RUNVAN® will continue to grow the sport of running, to improve health outcomes, to create a spirit of community celebration, to inspire volunteerism, and to share this great running city with others. This inclusive experience is what our founders envisioned and its what we continue to strive for today.